They're ideals. Nice-sounding, most everyone would pay lip service to, but not achievable within the constraints of the here-and-now.
I can say that I want my strategies to be design-driven, product-driven, and data-driven--- but does that mean I value them all equally?
No. Values, in my mind, are ordered lists: unlike ideals, they are grounded by priorities. Some values supersede other values, contradict existing values, or, very rarely, are equal in importance and can co-exist.
Do I want to be parent-friendly or do I want people to be available at all hours of the day?
Do I want a close-knit-family-culture or do I want people to treat it as a 9-5?
As a certain maligned CEO has said[1], to build company values you need to ask first and foremost "What is your company willing to give up?"
Once the answer has been established , then the particular wording of questions for your interviews will matter.
But not before.
[1] https://qz.com/1066756/mark-zuckerberg-explains-how-to-write...