The issue was the intimidation, which is arguably not related to sexism. A man with an unpopular opinion could have gotten similar intimidation.
The issue was the intimidation, which is arguably not related to sexism. A man with an unpopular opinion could have gotten similar intimidation.
>an article carefully placed on my desk. I can’t remember the exact details, but it was about an outspoken woman getting her comeuppance.
Has this been demonstrated for different kinds of products in different contexts, for buyers of both sexes? Seems like a surprisingly broad assumption, though I am aware it is widely believed.
I know it can sell toothpaste to men and women (e.g. "Close Up", though I don't know if that is still on the market). I know that sexy men and women sell fashion to men and women respectively.
I know sexy outfits for some pop stars work well (and not for others).
But do, say, pictures of bikinis sell speed boats to everyone, or just to straight men?
"Star Trek" used a female voice for the Enterprise's computer because it "had been shown that people paid more attention to the female voice". The "people" who paid more attention were male fighter pilots in the 1960s.
It's a good example of why diverse groups are shown to produce better decisions. Some men might at times try to imagine what women prefer, and in male-run environments they might accommodate women when it's convenient and easy enough. Obviously, you will get different results if women speak for themselves, as normal, full participants, and if they have a seat at the table so that the implementation of their preferences isn't a matter of choice.
([1] - Arguably she was. In studies, women enjoy seeing pictures of women far more than men enjoy seeing pictures of men. In fact, some studies show that (even (some) straight) women prefer pictures of women to pictures of men.)