People seem to like them. But OOLA is mostly a clear spirit distiller. Keep in mind that it is way easier to distill vodka, gin, and rum than it is to start up and reliably produce whiskey. When you read OOLA's material, note that they are super specific about the grain and process they use for their vodka, but not as much for Waitsburg Bourbon.

The way they market, my guess is that they distill their own whiskey? Note that there are distillers that distill some whiskey, but then round out the supply with MGPI whiskey, which would allow them to talk about locally sourcing corn and barley while still relying on someone else's product.

That said, I don't know them well, and maybe they're like Few Spirits, a local distillery in Chicago that got started selling vodka and gin and gradually expanded into doing a whiskey. Few is not bad. I like Few. But I don't think a lot of people drink Few and tell themselves, "I'm drinking this because it is categorically better than Buffalo Trace".