Edit:
Dry Fly used to be smaller and ship some of their stuff from the other side of the state over, so I also count them. Again, please correct me if I'm wrong!
That's respectable! It's neat that companies like these exist and I'm happy they do.
But that doesn't make their products better than Four Roses or Woodford Reserve. They almost certainly aren't. The major whiskey distilleries have huge advantages accruing to quality that small distillers don't.
Even simple stuff like volume works in their favor. Sazerac did an experiment where they the same product in 5, 10, 15, and the standard 53 gallon barrels. Indie distillers use smaller barrels both because it suits their production needs and because it "accelerates" aging, ostensibly due to the different surface area to volume ratio. The smaller barrels produce off flavors (presumably, they're extracting more and different chemicals from the wood in the same aging time).
You can do a bunch of things to counteract this, just like you can do a bunch of things to mitigate the fact that new distillers by necessity have to sell young whiskey (and probably will long after their first barrels hit a reasonably full maturation, because they're learning as they go, and each learning cycle costs them another several years!). But all those things impact quality and flavor and consistency.
Dry Fly's going to charge you between 35 and 75 dollars for a bottle of whiskey. Not only is Dry Fly not the best whiskey you can buy for $35, but there are better whiskies at that price point in big city supermarkets. At $75, Dry Fly is competing with Buffalo Antiques (at least their list prices). Come on.
In the interest of science, do you have some $35 bottles you'd recommend as better? It seems more productive to get a suggestion and try it than argue all night. (:
The way they market, my guess is that they distill their own whiskey? Note that there are distillers that distill some whiskey, but then round out the supply with MGPI whiskey, which would allow them to talk about locally sourcing corn and barley while still relying on someone else's product.
That said, I don't know them well, and maybe they're like Few Spirits, a local distillery in Chicago that got started selling vodka and gin and gradually expanded into doing a whiskey. Few is not bad. I like Few. But I don't think a lot of people drink Few and tell themselves, "I'm drinking this because it is categorically better than Buffalo Trace".
You are getting novelty which is a fine thing to pay for, but it’s not the same as quality.
[edit] just looked at a newer bottle & they’ve removed the sourcing statement from the older bottles I remember. Either they don’t source or they no longer admit it. Bottle also doesn’t use any of the protected phrases I know of so could be anything.