Completely free of charge, in the middle of the Egyptian desert. That was definitely worth it.
If you don't travel so much, save $50 and get the wifi-only version.
I never buy books until I'm sure I want to read them. When I first got my kindle, I bought more than one book at once, and I regretted it.
Now I keep a backlog of sample books on my kindle. When I finish my current book, I can pick something from the many sample books I have, and if I like what i read, I buy it right then.
Of course, I tend to carry my kindle quite a bit out and about when killing time (auto shop, kids swim lessons, etc)
That said, I'm using the original Kindle 2 (uses Sprint's network) in Norway, so effectively I have no wireless option at all, and I've survived just fine.
Damn. I may have just talked myself out of the 3G version.