FYI you can also see an interview with the author on Democracy Now: https://www.democracynow.org/2017/10/19/who_profits_from_the...
(disclaimer: I am friends with the author)
FYI you can also see an interview with the author on Democracy Now: https://www.democracynow.org/2017/10/19/who_profits_from_the...
(disclaimer: I am friends with the author)
And let's not forget that the sugar industry as a whole has done this on a vast scale over decades, bribing scientists and funding shoddy research in order to encourage abusive consumption of the substances they promote [2].
I don't think it's at all controversial to state that the sugar industry has cost millions of Americans their health or their lives.
1 - https://arstechnica.com/science/2016/12/the-food-industry-is...
2 - https://arstechnica.com/science/2016/09/sugar-industry-bough...
However.
Coca Cola started as a sugary drink laced with cocaine. Much like how beer has alcohol in it to keep you buying more, Coca Cola had that magically addictive cocaine in it to keep customers coming back for more.
The name 'Coca Cola' is a celebration of this history, really there is no more insane an idea than getting a nation hooked on class A drugs in liquid form. The name and the connotations would make a right minded person want to be disassociated from that.
In theory a 'crack pipe' could be re-purposed as a nice little vase suitable for a small child to play with. But that would make you shudder. So why is it that we are happy to have this denatured liquid cocaine drink as something we give to children? We could at least change the branding, drop the 'coke' and 'coca-' drug references. With allusions to it being the real thing?
When original Coca Cola got closed down and they had to reformulate their marketing they realised that they could do just as well getting people hooked to sugary drinks laced with caffeine and salt, the cocaine wasn't actually needed to shift product. Or even the sugar, fake sweeteners work too, perhaps even more addictively. Maybe it is the marketing that is the problem and not the product ingredients. They can even get the water hooked into buying plain bottled water, something that was never bought back in the days when tap water was a luxury.
To take your example: Coca-Cola doesn't kill people as efficiently as Oxycontin, but yes, it doesn't really add much. A balanced analysis would probably acknowledge that sugar plays a huge role in our obesity crisis and other public health issues, but also acknowledge that there are many sources of sugar besides soft drinks, that sugar isn't as terrible as heroin, etc. I think Coca-Cola executives should probably feel a little bad for devoting their professional lives to it. I think schools like Emory should feel a little ashamed for taking Coca-Cola money. The fact that Coca-Cola is constantly touted as a great American company (by e.g. Warren Buffett) helps normalize the damage it inflicts on society.
I'd advocate a nuanced view: Coca-Cola isn't great, but it's not the devil. There's worse (like tobacco companies, which are probably correctly rated by society). And there's better (Bank of America, Microsoft) - those companies have their own detractors of course, but on balance they add a lot more to our lives than Coca-Cola.
I think you mean the want for sugar. Because humans don't need sugar.
There is no dietary need for sugar or carbohydrates at all, your body is capable of making the tiny amount it needs through the process of gluconeogenesis. Research the Ketogenic diet.
Especially a game that the players have a hand in rigging in their favour as hard as they can.
Have you seen their asset manias from the last decade? Who worships money more than the Chinese these days?