Is everyone else really that bad? Or is Apple just that good?
Other factors, including uncertainty over antennagate, will also keep the stock from making a huge jump.
Apple's stock price seems to behave similarly; if any company not named "Apple, Inc." announces a new product which receives good reviews, generates high pre-sale demand and looks to have a high profit margin, that company's stock price quite predictably rises. But if the company happens to be named "Apple, Inc." the stock price almost invariably drops (go look at charts for AAPL on and around the days of major product announcements and launches). Perhaps you're aware of some deep principle which explains why this is rational behavior on the part of investors and traders, but I certainly am not.
You know what's interesting about the stock market? If everyone else is wrong and you're right: you lose.
Remember, the stock price is at least as smart as the smartest investors trading it.
In all seriousness, and meaning this not at all as an insult, I recommend never investing in anything stock-market-related except index funds until it stops seeming intuitive to you that the stock ought to jump on the same day that news like this is publicly summarized and announced.
(disclaimer: I work in the financial industry)