- a lack of consistent, high-quality brand identity; you can notice design tropes that a novice/underpaid graphic designer would use
- use of generic/non-exclusive stock photography (this woman - https://c1.iggcdn.com/indiegogo-media-prod-cld/image/upload/... - is a meme: http://knowyourmeme.com/memes/ariane-the-overexposed-stock-p...)
- plain kitsch: https://c1.iggcdn.com/indiegogo-media-prod-cld/image/upload/...