In fact, if your headline had included the phrase "AdMob chief says", all the information in the article would be contained in your headline.
The people who are seen as the true 'luminaries' of tech journalism are simply the ones who've been able to make the most noise:
Steve Gillmor writes the most incoherent essays I've ever read.
Robert Scoble is simply excited about everything (but occasionally takes time to call me an idiot when I criticize his photography).
John Dvorak has admitted to and seems proud of being a professional troll.
MG Siegler...I don't even know where to start with him. Frankly, I would probably believe he was a cunning piece of software had I not met him at WWDC 2009.
I could go on, but you get the idea.