It's Bloomberg - they specialize in getting info out quickly and filling in the details as they hear about it. Not thorough, but being first is what, you know, gets you to the top of Hacker News and lets you sell ridiculously expensive stock trading terminals.

Now we see some of the future details coming in:

> Blue Apron Holdings Inc. is closing a New Jersey facility and moving 1,270 jobs to a bigger site opening in the state later this year.

> More than half of the employees at the Jersey City facility have decided to move to Linden, New Jersey, a company spokeswoman said. According to a public notice, the original Jersey City fulfillment center will close by October. Workers notified Friday of the changes will still have the opportunity to relocate to the new warehouse, the spokeswoman said. The move affects 24 percent of Blue Apron’s workforce.

> Opening new site in Linden that will need 2,000 or more staff

They're growing and relocating, this isn't a massive downsizing as the headline would have you believe, unless it's PR spin on something I don't fully understand.

The stock is definitely down 5%, so if you figure it out feel free to let me know and I'll buy some options :)