> Taken to the extreme this is an ugly future of wasted time and resources to bend to facebook's constant tweaks which are not in favor of the content creators, but ~~the advertisers~~ facebook.

Small correction: Content creators are the advertisers. If you want the audience you've built to see the content you've made, you pretty much have to buy ads in the form of "boosts" and other ad units. At this point, everything is looping around to benefit Facebook. I see more sponsored posts for content than for products these days, honestly.