As someone who hears the gripes from content creators about how facebook restricts their reach depending on the source of that content and based on that to whom it's shown; it appears that facebook doesn't mind sacrificing efficiency of the web to increase their position of power.

Content creators have to work twice as hard, publish twice as much and take up twice as much storage space because of facebook's walled garden.

Taken to the extreme this is an ugly future of wasted time and resources to bend to facebook's constant tweaks which are not in favor of the content creators, but the advertisers.

I wonder if, at some point, social sanctions will be pressed on one another to consider the use of facebook toxic to oneself and others, no different than smoking?