Forgive me, I conflated a complex issue. And I also regcogise I'm generalizing.

I know more than a few people who dislike what Amazon did to their favourite local bookstore but also shop at Amazon. I'm very long AMZN and I shop at Wholefood & Trader Joes.

I'm just suggesting that (a) Bezos has smart people around him who could give him suggestions and (b) this isn't bad PR.