In other news today... a lot of middle to upper middle class people who already get 2 or 3 boxes a week from Amazon will start getting 3 or 4 boxes a week instead.

I don't think the widespread resentment of Amazon as a "cold corporate digital version of WalMart" exists outside of your own point of view, and perhaps a few publishers' offices in New York. Amazon is one of those factors in its customers' lives that pretty much always Just Works. Gotta give credit (and cash, and gift cards) where it's due.