He's a smart kid, a lack of insight and focus do not come to mind when I think of his ability to tackle challenges.
In other news today... a lot of middle to upper middles class people, who view Amazon as a cold corporate digital version of Walmart, just had their favourite grocery store taken over.
I don't think the widespread resentment of Amazon as a "cold corporate digital version of WalMart" exists outside of your own point of view, and perhaps a few publishers' offices in New York. Amazon is one of those factors in its customers' lives that pretty much always Just Works. Gotta give credit (and cash, and gift cards) where it's due.
I know more than a few people who dislike what Amazon did to their favourite local bookstore but also shop at Amazon. I'm very long AMZN and I shop at Wholefood & Trader Joes.
I'm just suggesting that (a) Bezos has smart people around him who could give him suggestions and (b) this isn't bad PR.
Just one opinion, but I already thought of Amazon as "the internet's WalMart". And that was before they took over Whole Foods.
It's not a widespread opinion yet, but I'm guessing as they exert ever more influence, more people will come to a similar association. If Amazon decides to takeover Meijer's next (just as an example) a lot of upper-midwest folks would suddenly make a similar association.