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> It seems like everyone thought of it as a kind of Trader Joe's.

FWIW, I live 4 blocks from Pirate Joes and can tell you that no-one thought of it "as a kind of Trader Joe's".

Okay, maybe there are a few uninformed people but it's still a very long way from "everyone".

What did you think of it as? In my mind, this store is in no way associated with Trader Joe's, but sells exclusively Trader Joe's products (I've only been in it once); that made it into a kind of Trader Joe's.

I think this debate is more about how one can define "kind of Trader Joe's" than about how one associated it with the company.

But big companies can't allow this kind of infringement. They have to defend aggressively. You never to which mistake may cost billions of dollars in the future.

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