Um, you really should be loading that sort of text/data from an external resource rather than embedding it in source code. Those sort of text blocks really don't belong in source code.
If I'm trying to test how my system will parse a specific JSON case into a domain object, isn't it easier to read if my test case is completely expressed on the screen?
Even when I develop in Python with multiline strings I use fixture files to better organise my code.
Edit: removed an "even" before maintainability that was part of a first draft.