To be fair, the emotional approach is what actually works in the vast majority of cases. Normal people don't connect with or understand facts.
I think this might be a case of content audience mismatch.
I think this might be a case of content audience mismatch.
E.g., "think of the children," "if we don't X, the terrorists win," or "we must censor the Internet or undermine crypto, because it enables Y."
I consider myself and, almost by definition, most of the people I know to be normal and I can assure you us plebians are perfectly capable of understanding facts.