My first company did hardware, and it was kind of an awful experience, and I swore to never do another hardware company. I got burned out from sourcing things, dealing with revisions, and working with manufacturers through the language barrier. But, things look so much nicer ~12 years later, and there are several products I wish existed that I think would have a solid niche market. But, it's still pretty intimidating.
Also, I love the connector. The case is a bit weird, though, with seemingly exposed battery? But, I'm not the target market, anyway (I have an Android device).