I tried to be clever and use California's library system which has WSJ for free, because I thought "hey its 2017 library databases like ProQuest wouldn't still suck right"
well it was horrible like I just got jettisoned back onto Blackboard in the mid 2000s, so after that I just bought the WSJ subscription.
That may be so, but let's place the blame accurately: the writer didn't submit the article to HN.
Nobody wanted journalists to work for free.
They put no ads and do it because they care about the subject and care about their reputation so they make sure its not spamy.
I have alwasy hoped for a micropayment system I could use to reward this behavior.
(And this is why I subscribe to media that does support long-form journalism and kit out journalists with the tools--and the paychecks--necessary to make it happen. Subscribe as in pay-money-to-on-a-monthly-basis. It's the only way it survives.)
You are saying taxi drivers are "quality content", and Uber is low quality service/spamy. Pretty sure its the other way around.
(If you are looking only at the culture however they may actually both be closer together....)