(And this is why I subscribe to media that does support long-form journalism and kit out journalists with the tools--and the paychecks--necessary to make it happen. Subscribe as in pay-money-to-on-a-monthly-basis. It's the only way it survives.)
That may be so, but let's place the blame accurately: the writer didn't submit the article to HN.
I tried to be clever and use California's library system which has WSJ for free, because I thought "hey its 2017 library databases like ProQuest wouldn't still suck right"
well it was horrible like I just got jettisoned back onto Blackboard in the mid 2000s, so after that I just bought the WSJ subscription.
They put no ads and do it because they care about the subject and care about their reputation so they make sure its not spamy.
I have alwasy hoped for a micropayment system I could use to reward this behavior.
Nobody wanted journalists to work for free.
You are saying taxi drivers are "quality content", and Uber is low quality service/spamy. Pretty sure its the other way around.
(If you are looking only at the culture however they may actually both be closer together....)