Plus, Snapchat has never been about "creators" anyway (there's no discovery, for one), it's about your close circle of friends. Sure it's fun following like Dj Khaled or something, but most snap views and snap sends are from people to their friends.
Somehow it has become a platform where fans interact with public figures. You could argue Snapchat is a strong platform as it's gained traction even though the user needs the extraneous (and sometimes difficult) step of finding the username of someone they want to follow.
The article might be clickbait, but it looks pretty good relative to other Buzzfeed "pieces" I've seen before.
This is just anecdotal, but the people I know who use Snapchat a lot mostly use it for following celebrity accounts or the other people they don't know personally. There's much more content there to consume than their friends can generate and it becomes the majority of their stories.