Of course it's possible to make and sell bad vegetarian food, but suggesting that it's "often" just as bad as non-vegetarian food is simply nonsense.
People become vegetarians for all kinds of reasons. I became vegetarian when I learned enough about industrial meat processing to decide that I had absolutely no interest in eating anything that came out of it.
It's much harder to fuck up a salad or a grain/rice/nut thing than it is to disguise the presence of pink slime or some other random body part slurry that most people wouldn't touch if they saw it being made.