Those are great links! But the 2008 Hinton paper would not be considered deep learning, it is classic neural nets. It makes no mention of CNNs or GPUs, which is what really got this all going back in 2012 with ImageNet / Krizhevsky.
The ImageNet paper is from 2012, not 2010. That's when the computer vision community really went "wow". IIRC, almost every entry in ImageNet 2013 was using CNNs.