http://www.cs.toronto.edu/~fritz/absps/tics.pdf
Here is a google tech talk from 2007:
https://www.youtube.com/watch?v=AyzOUbkUf3M
Companies didn't pick it up until more recently. GPU-ification happened in 2009 with Ng's group:
http://robotics.stanford.edu/~ang/papers/icml09-LargeScaleUn...
And yes, Krizhevsky et al (Hinton's lab) applied GPU deep learning to ImageNet in 2010:
https://papers.nips.cc/paper/4824-imagenet-classification-wi...