First, this started in 2012. Second, it wasn't Google - it was when Krizhevsky et al published their seminal work. Realistically, Google was slow to adopt to GPUs at the time, which I understand even contributed to Prof Ng's departure. It was Baidu who launched the first large scale deep-learning based image search, well ahead of Google.
Google has certainly caught up, but nobody can say they started it (and be taken seriously).