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Those who can afford a Nest can also dump it if they choose not to pay. I love my Nest. Bought it one month after the launched. Would I pay $10.00 a month just to reulate my heat only? Hell no! There are so many new alternatives in this space - not as intelligent or sexy looking though. Maybe I build my own. The algorithm is not hard to implement. I am just lazy.

Still love my Nest. Sexy, smart, set-and-forget. But we only mingle in the winter.

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I, also, am 100% nest (four thermostats). I, also, would never pay 10$/month/thermostat for this service.

I am not shitting on nest here, but I will say there are others out there now who are as or more intelligent though definitely none as sexy.

That said, this whole article is basically "news at 11, IoT device maker says people should pay more for their IoT devices, buys boat"

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