But the main one I want to call out is "Ensure is well-researched", which seems to have reached self-perpetuating status. Go ahead, type terms related to Ensure into PubMed or Google Scholar. I would cite a particular one if any of them turned up anything. The most prominent independent examination of Ensure's nutritional value (that I've found) came when Abbott was forced to settle with the FTC in the late 90s for falsely advertising Ensure as doctor-recommended and useful to drink with an already healthy diet.[0] If you're not interested in reading it, the FTC's main complaints were over false claims about doctor recommendations and the fact that Ensure's advertising compared a single can to a multivitamin.
[0] https://www.ftc.gov/sites/default/files/documents/cases/1997...