"Q. Does Google plan to eventually offer DoubleClick's existing services for free? A. At this time, we will continue to operate DoubleClick's services as they have been. They have proven to be a successful business and we don't have immediate plans to change their business model."

This question sounds like they assume publishers think adsense is a free service when in fact, they refuse to reveal what percent of revenue publishers are getting per click/impression.

Don't be evil - Sneaky - We want to store the world's data - Evil tyrant.