Google buys Doubleclick for $3.1 Billion

biz.yahoo.com

16 points·yaacovtp··10 comments

Official blog post with a 5 page FAQ: http://googleblog.blogspot.com/2007/04/next-step-in-google-advertising.html

"Q. Does Google plan to eventually offer DoubleClick's existing services for free? A. At this time, we will continue to operate DoubleClick's services as they have been. They have proven to be a successful business and we don't have immediate plans to change their business model."

This question sounds like they assume publishers think adsense is a free service when in fact, they refuse to reveal what percent of revenue publishers are getting per click/impression.

Don't be evil - Sneaky - We want to store the world's data - Evil tyrant.

I think its .9 cents per impression ... and about 5 cents per click.

They don't tell publishers what share of the click revenue they receive. I barely have any traffic on my blog, but the clicks payout anywhere from pennies to a buck and change. I'd like to know which links are clicked on and what % of the advertisers money I'm getting.

$3.1B in cash. That's pretty sick.

I'm guessing Doubleclick is basically going to stay independent (especially since they don't have any stake in Google). There's probably substantial culture mismatch, in which case integration of the company would be tricky.

I believe Google primarily bought DoubleClick for its audience reach and vast customer base, aside from playing keep-away from Microsoft. You could think of this deal as more pricey customer acquisition versus corporate integration.

Microsoft made a mistake!!! They better buy Yahoo NOW!

I think MSFT heard me ;)

Talked to a friend at doubleclick and the office is going wild!

Dismay or joy?

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