Buyer sends 1/4 of the BTC
Sellers sends 1st card
Buyer sends 1/2 of the BTC
Seller sends 2nd card
Buyer sends 1/4 of BTC
That way the risk is shared, and both parties stand to lose at most 1/4 of the value (if seller defects after receiving the first payment, or buyer defects and fails to make the last payment).