> As for the really expensive Apple Watch Edition, it seems like Apple is killing the product. The company probably wanted a flagship model to show that it was serious about fashion. But now that the Galeries Lafayette, Colette and Hermès sell the Apple Watch, Apple can focus on mass-market watches.
Looks like they just switched to ceramic material and adjusted the price accordingly, $1250 or $1300 depending on the case size.
IIRC, those watches were sold with a private consultation at an Apple Store... So Apple could be privately inviting those buyers to get their watches upgraded, and it would give Apple an opportunity to connect with these high-spenders again and sell them some more stuff.
For the people who bought them, the price was likely pocket money to them, so they'll shrug and move on.
I'm surprised there was no effort to make the design sleeker. Visually Watch is a bit of a clunker, and not quite in keeping with the usual Apple aesthetic.
I'd imagine that, if price were at all a factor, you didn't buy an Edition.