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Comment by protomyth | Hacker News Reader

I do wonder what the plan is for the big spenders with the gold phones?

3rd paragraph FTA:

> As for the really expensive Apple Watch Edition, it seems like Apple is killing the product. The company probably wanted a flagship model to show that it was serious about fashion. But now that the Galeries Lafayette, Colette and Hermès sell the Apple Watch, Apple can focus on mass-market watches.

https://www.apple.com/apple-watch-edition/

Looks like they just switched to ceramic material and adjusted the price accordingly, $1250 or $1300 depending on the case size.

I just gotta wonder what the reaction of all the celebs will be, as Apple tends to listen and covet them. I was expecting a special upgrade given the cost. I guess its another Mac anniversary edition.

How many units of Apple Watch Edition could have been sold -- I'd imagine it must be less than 10,000? Upgrading that amount of watches to the new motherboard (with the improved SOC) which fits in the same case doesn't seem like a major operation.

IIRC, those watches were sold with a private consultation at an Apple Store... So Apple could be privately inviting those buyers to get their watches upgraded, and it would give Apple an opportunity to connect with these high-spenders again and sell them some more stuff.

Probably less than 1,000. I expect quite a few were given away.

For the people who bought them, the price was likely pocket money to them, so they'll shrug and move on.

I'm surprised there was no effort to make the design sleeker. Visually Watch is a bit of a clunker, and not quite in keeping with the usual Apple aesthetic.

That's what I think, too.

I'd imagine that, if price were at all a factor, you didn't buy an Edition.

Donate them to a design museum. You get a tax write-off, and you can buy the new $1000 version.

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