Kind of suspicious. None of the media articles mentions anyone who's actually used it, and even the original Kickstarter backers have yet to get and try it out: https://www.kickstarter.com/projects/222459303/sensorwake-wa... ScienceAlert also mentions that two earlier sleep studies found that various scents hardly worked to wake people up: http://www.sciencealert.com/this-scent-producing-alarm-clock...