Sensorwake: Olfactory Alarm Clock
sensorwake.com
sensorwake.com
Seriously? It's a fan that blows air through a piece of paper with perfume sprayed on it.
The product is cool but this marketing is such garbage. And $110 plus $6/month is a bit steep for something that's about $5 in parts.
[1] http://www.vinparleur.net/IMG/pdf/Why_odor_alarms_will_not_w...
I agree with you, I was under the impression that smells are not effective at waking people up. However I've known many people to claim anecdotally that the smell of coffee or bacon are effective for this purpose. Maybe this varies greatly with the person, the smell, and their previous experiences.
EDIT: but seriously how do deaf people wake up?
A vibrating wrist band (like https://www.amazon.com/Silent-Vibrating-Personal-Alarm-Shake... ) ?