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40/40/20 carb/fat/protein seems to suggest they didn't really know where to go with this. No point to have the fat for endurance sports, probably too little protein for sports that care about that, no information on the glycemic index for the carbs.

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Yeah, I'd really like to see more specialized options for other diets. I'd like to have a ketogenic option.

A version with whey or pea protein and less carbs would make me a convert for two out of three meals a day, if not all three during the work week.

Me too. Sadly, they don't seem to have enough demand for it yet.

I think their goal is to support the average person living a 'normal' life.

But it's too expensive for the calorie intake of the average overweight American.

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