That's pretty much because I'm going to be rolling out cold-calls 101. The only 'advanced' stuff I might try is pre-warming prospects with emails or similar. Otherwise it's just finding likely prospects, me, the phone and the law of averages. And of course lots of attention to objections, what works, what doesn't etc.

The post was just publicly setting myself the challenge. After a few hundred calls I'll post up some information on how it's going and hopefully a strategy of sorts will have developed. Don't expect much more than 'I called many people, was attentive, and some bought' in the best case scenario.

Thanks for the Ogilvy quote. I think that's just as valid as it was in the 20th century (I presume that's when he said it). Perhaps moreso.