> mainly sales calls and content writing system
Goes on to list strategy for only content writing system. No mentions of strategy on sales calls.
"If you want action don’t write. Go and tell the guy what you want." -- David Oglivy
Goes on to list strategy for only content writing system. No mentions of strategy on sales calls.
"If you want action don’t write. Go and tell the guy what you want." -- David Oglivy
The post was just publicly setting myself the challenge. After a few hundred calls I'll post up some information on how it's going and hopefully a strategy of sorts will have developed. Don't expect much more than 'I called many people, was attentive, and some bought' in the best case scenario.
Thanks for the Ogilvy quote. I think that's just as valid as it was in the 20th century (I presume that's when he said it). Perhaps moreso.
1. Connect with leader of organization on Linkedin. 2. Wait 3 days. 3. Send one line email to leader of organization politely requesting a referral down to the decision maker and stakeholder you'd like to speak with. 4. Have initial qualifying conversation with stakeholder.
This leads to a much higher connect rate than just calling in cold.