I used to watch the live-blogs and then livestreams of Steve Jobs when he delivered his keynotes. It felt like seeing and hearing the future. Every new announcement was thrilling and exciting.
These days it's SpaceX's launches that gives me a similar feeling. A feeling of seeing and being part of something truly important.
If another company communicated in the exact same way it wouldn't be the same, because the story and the sense of importance just isn't there. I could imagine something similar being done in AI, robotics, prolongation of life, clean energy. But to be as great as SpaceX is, I think the mission needs to be something that resonates with us as being profoundly important.
Maybe someone wants to call me out and say that Apples products under Steve Jobs were not that important. But I'd say they were. iPhone, iPad - they changed our world. It's just now we've gotten used to it. I hope we'll one day get as used to people living on Mars! :)