(1) The usable screen on those watches WORKS FOR THOSE WATCHES. Form follows function sir. (2) I don't want them to literally transplant PebbleOS onto those watches. No. That would be stupid. What I am saying is that Pebble is a watch company first and a tech company second and that it would benefit from having solid watch designs complement their amazing app ecosystem and OS. (3) Apple/Google won't pursue this because they are NOT in the business of making watches first. Apple Watch for example COMPLEMENTS an iPhone and is useless without it. Same for Android Wear.