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Look at the useable screen estate on these: https://www.google.nl/search?q=casio+watches&source=lnms&tbm...

You're comparing it to the wrong product. I think their vision is spot on compared to other manufactures, I can't understand why Apple/Google don't pursue a watch with this type of screen and battery life.

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(1) The usable screen on those watches WORKS FOR THOSE WATCHES. Form follows function sir. (2) I don't want them to literally transplant PebbleOS onto those watches. No. That would be stupid. What I am saying is that Pebble is a watch company first and a tech company second and that it would benefit from having solid watch designs complement their amazing app ecosystem and OS. (3) Apple/Google won't pursue this because they are NOT in the business of making watches first. Apple Watch for example COMPLEMENTS an iPhone and is useless without it. Same for Android Wear.

Ok, so then we are discussing taste, I think this is beautiful ("solid watch design") around my wrist:http://core0.staticworld.net/images/article/2015/08/pebbleti... Discussion stops here I'm afraid :)

As for the form follows function: The bezel/screen ratio enables longer battery times (smaller bezel in the same casing means a more power consuming screen and less space for the battery) so that applies to Pebble as well.

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