I think not enough industrial designers / mechanical engineers have played with them yet to really explore possible uses, other than a few simple things like cabinet latches and magnets for hanging art on walls with iron-filing paint.
From what I understand, a bunch of their funding came from the Navy, who wanted to use them for transferring torque on ships without a solid (breakable) shaft.
Anyone in SF can sign up for a TechShop membership and go play with the CMR magnet printer they have there.
Simple example - I had cover for my phone with a magnet closure. It wasnt affecting my phone in any way, but few times I put parking card next to it and it wiped out all the information from it forcing me to chasing parking office to get it re-printed.
Would be pretty cool to print some patterns using this technology and view it the same way.
Applied Science (which has many great videos) recently did that demonstration using an old magneto-optical removable disk. He was able to get a very nice example of the effect that is visible with the naked eye.
https://www.youtube.com/watch?v=UTquUbvzJII
If you like that video, the previous video on the Faraday effect is really cool; I had no idea a solenoid rotates light polarization.