I'm surprised I haven't seen anyone say "Regression to the mean" yet.
Suppose the CEO gets obviously-scowly whenever their last quarter was abnormally bad... Well, the next quarter will naturally tend to be better, purely because it's a return to a "normal" state of affairs.
In other words, perhaps they've simply found a way to detect the PAST performance by looking at the CEO's face, which is... rather less-useful.