You have to seek diversification, one way to do it is to short the system so that people can feel safe in their particular idiosyncratic exposure.
That's what we do.
I visited your website but from a brief perusal it wasn't clear exactly what you can hedge, other than "particular systemic and market risks".
For example, way too many people were piling into SF real estate, right at the time when they felt the most rich from their employee stock options. http://www.snow.ventures/blog/2016/1/13/stopbuyingsfrealesta...
We have a systemic hedge product, and are working on building out the capabilities to create unique portfolios to hedge idiosyncratic risks.
From your website, looks like the systemic hedge is focused on SV right now, which makes total sense. Bet once you get it nailed there, there's plenty of blue ocean in the other tech hubs.
Also, I bet you've seen this, but this book really opened my eyes to the fact that your expected lifetime income was another asset to think about diversifying: http://www.amazon.ca/Are-You-Stock-Bond-Financial/dp/0133115...