Seeing infrastructure brands like Cisco, Java, and RedHat all over the mainstream financial press made me worry the tech would suffer for the sake of marketing. Indeed, I saw companies investing in tech from those brands before their use cases justified it, because they could show investors their name brand hardware in the data center and cash in on that brand recognition. But the cost doesn't matter because you'll get rich when you IPO next year, right?
Of course it was a different world back then because the hardware and software were a much larger portion of spend for internet companies. Signs may be different now.
That said, "History may not repeat itself, but it does rhyme."