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I haven't used Basecamp 3 yet. But criticism of a very minor logo update to bolster claims for user unhappiness seems like the wrong place to start.

If there's something about the new Basecamp you're unhappy with, a better place to start would be how it's regressed in accomplishing tasks or improving communication. Bikeshedding is a distraction.

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Any alteration to the most visible and important element of your marketing/company/product is not a minor change, I would say.

In my mind and my collegue's mind, the mistake they made with the logo is a hint, or rather the start, of the underlying design problems with Basecamp v3.

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