A little off topic: my colleagues have been using BaseCamp 3 and they are quite unhappy with it: especially since they're happy using Slack, Asana, etc. The UI and UX feel like a huge step back from BaseCamp 2, and I would say the tip of that iceberg is their logo.

You have a decent, perhaps not extremely iconic logo[1]. Then you slap something on top of it which looks trendy[2] but doesn't actually do much to solve the original problem and doesn't feel as good your previous design.

Does anyone else share the sentiment that Basecamp 3 isn't what were hoping it would be? I haven't discussed it much outside of my company so this may just be us not using it right.

[1]https://help.basecamp.com/images/logo-bc.png

[2] https://lh3.googleusercontent.com/ajz19_YsLqkPIJNuTcwNCe245X...