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That's horrifyingly nasty. Between this, the cowspiricy documentary, new studies surrounding meat consumption and cancer I'm strongly considering becoming a vegetarian again.

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This sounds a lot more humane than current practices. I would be much more inclined to eat meat grown without a 'brain' to suffer with.

I see the illogicality in my reaction but it still makes me nauseous - I can't quite put my finger on why.

It's a visceral reaction, I wouldn't be surprised if it were related to the psychology behind the uncanny valley.

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