That's horrifyingly nasty. Between this, the cowspiricy documentary, new studies surrounding meat consumption and cancer I'm strongly considering becoming a vegetarian again.
This sounds a lot more humane than current practices. I would be much more inclined to eat meat grown without a 'brain' to suffer with.
I see the illogicality in my reaction but it still makes me nauseous - I can't quite put my finger on why.
It's a visceral reaction, I wouldn't be surprised if it were related to the psychology behind the uncanny valley.