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"if you want or need something, google it.."

Ban advertisement and there goes Google.

Google's ads are practically its content. That's a significantly different situation, because Google doesn't really give you ads for things you didn't ask for ads for.

> That's a significantly different situation, because Google doesn't really give you ads for things you didn't ask for ads for.

Well, not really. Google will present ads that are relevant to me, but that doesn't mean that I asked for them.

They're still forced on me unless I start using Google Contributor.

He's referring to the ads on their search engine results page, not their ad network for publishers.

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